How to survive an interview with a journalist (Workshop - 1 full day)

KULeuven Campus KULAK

Science is thoughtful, complex and ongoing, while media want clear and short messages with some news value.

Given that tension, it's quite a challenge for you as a scientist to get your topic in the press in a satisfying way.

This 1-day workshop gives you background and practical tips to deal with the media as a researcher.

  • •             We look at how you can prepare yourself for an interview by a journalist from written press, radio or television all the same: by reflecting beforehand on what your key message is and on how you can adapt it to your audience.
  • •             We listen to a few exemplary interviews with scientists and discuss how you can react good and less good to questions the journalist seems to give you a hard time.
  • •             You practice being interviewed. ! In this workshop you will not be filmed ! We concentrate on content: how to keep the best possible grip on the title and main message.


Ann De Ron worked for 10 years as a journalist and editor for several Belgian and international print media and websites, for instance for the newspaper De Morgen, Knack magazine, MO*Magazine and Natuur & Techniek (the Dutch NewScientist).

Since 2008 she has been training researchers in science communication topics. She has worked for all Flemish universities, the summer school science communication and the Flemish PhD Cup.

Ann holds a Master degree in Sciences and a Bachelor in Intercultural Management.


1st of October 2019


9.30 AM to 5.30 PM


KULeuven Campus KULAK

Etienne Sabbelaan 53, Kortrijk